New Balance’s release ace new trainers to celebrate 35th anniversary

New Balance kinda own the premium trainers for people who don’t see themselves as full-on, stand-in-the-rain-and-spend-all-your-rent-money sneakerheads market and we couldn’t be happier. Their dedication to heritage and craft, high-quality materials and design, mean that each item is created specifically with practicality in mind – none of the bells, whistles, and gimmicks of other brands – and comfort on foot.

Celebrating the brands 35^th anniversary, the new Flimby pack pays homage to the tiny west Cumbrian town in which they’re manufactured. Muted, sensible takes on some of their most beloved silhouettes signal a quiet cool too often overlooked in the market: the premium nubuck and leather constructed shoes in navy, light blue, white, and grey palettes are all classics that will never date. The 1500 is a robust everyday trainer with style, the 991 a classic of Larry David dadcore cool, the 770 a massively underrated off-duty shoe, and the recent Epic-TR a new favourite for skateheads everywhere.

Which is your favourite? (Ours: all of ‘em)