Sleeping on longer flights has never been especially comfortable or easy, but British Airways is introducing some new products that may help Business Class passengers find rest on their journey. The new line of products are part of a larger investment plan by the carrier focused on improving customers’ in-flight experience.
The new amenities are being offered thanks to British Airways’ partnership with The White Company, a major name in lifestyle luxury goods. The White Company is issuing products designed exclusively for the partnership, with one of its highlights being a high-end pillow with matching case. British Airways also plans to furnish passengers with an all-new day cushion with built-in lumbar support, a satin trimmed blanket, mattress cover with extra padding, as well as a jersey material eye mask, all provided by The White Company and packaged together in a specially designed bag.
The new services are part of a larger, 400 million pound ($515 million U.S. dollars) investment plan focused on improving customer experience for premium flyers, as most of the changes seem to be set for premium cabins.
The plan, which hopes to let customers enjoy a more restful sleep on flights, is not limited to physical amenities. For example, British Airways is also changing its breakfast system. Going forward, the carrier will issue cards that allow passengers to indicate whether or not they want to be woken up for the meal, as well as their food choice and preferences.
While no specific date has been set, the new items will be rolling out in stages throughout 2017. More details are available in a press release on the carrier’s official website.
