Study finds Nissan car owners are very easy to get along with.
A UK study has found that Nissan owners are the most agreeable, loyal and friendly car owners that you could meet.
On the international day of love, Nissan in the UK released the Cambridge University Psychometrics Centre study results that show single people should seriously consider making eye contact with Nissan drivers at the lights and perhaps even make Nissan ownership a requirement on your dating site profile.
Using personality profiling techniques, the University discovered that Nissan drivers are much more likely to think of others before themselves, and be far more interested in economic welfare and social justice.
Dr Richard Mills, Doctor of Psychometrics (or personality profiling) at Cambridge University’s Psychometric Centre, says the study confirmed that a car truly is an extension of our personality.
“Personality assessment and automotive design are a perfect match,”
“Our research shows that Nissan drivers are generally seen as trusting, soft-hearted, generous and sympathetic. They are considerate and friendly, and think other people are honest and decent, as opposed to competitive and self-interested.
“Psychometrics allows Nissan to shape the customer journey and build cars that owners can fall in love with, in much the same way as they do with other people. Nissan owners clearly recognise and value having close and personal relationships with loved ones, making them the perfect partner.”
Indeed, the only difficulty could be finding a Nissan owner who is single in the first place – the survey also revealed the vast majority are already settled in comfortable long-term relationships!
